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Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with PDF | On Apr 1, 2012, Ibrahim Rawabdeh published Blue Ocean Strategy as a Tool for Improving a Company's Marketing Function: The case of Jordan | Find, “The Blue Ocean Strategy” shows that many of the business strategy of the past few decades had focused on competition. In these strategies, called by the1 Creating Blue Oceans. 2 Analytical Tools and Frameworks. Part Two: Formulating Blue Ocean Strategy. 3 Reconstruct Market Boundaries. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. A global bestseller and one of the best business strategy books available, Blue Ocean Strategy challenges everything you thought you knew about strategic

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